Skip to content

Team Brand

Resources

Canva - Graphic design tool for logos, posters, etc
Google Fonts - Free fonts
Coolors - Generate and save color palettes

About Team Branding

Your team brand is more than just a logo and colors—it's how your team presents itself to your community, and the world. A strong and consistent brand helps potential sponsors, other teams, judges andd your community remember who you are, what you stand for and what makes you unique. A team brand done right can support the Motivate, Connect, and Inspire awards.

Elements of Team Branding

Your team brand can have many different elements, all of which help make your team more recognizable:

Name

The name of your team is one half of how others will refer to you verbally, so it's important to have a team name that is an accurate representation of your team.

Team Number

Your team number is the other half of how people will refer to you. Incorporating your team number into your brand can help with recognition since team numbers are often the only way teams are identified, such as on the robot, or on match schedules.

Your logo is the symbol that identifies your team. During a match, it is displayed next to your team number.

Logo Tips

  • Keep it simple, scalable, and recognizable
  • Use it on shirts, banners, handouts, website, etc.
  • Include a horizontal and square version for different uses

Fonts

Having a set font allows you to set your documents and slideshows apart, as it ties the look of the content to your brand.

Font Tips

  • Choose 1–2 fonts for titles and body text
  • Use consistently across slides, portfolio, and handouts

Colors

Picking a color and sticking with it allows you to make document your brand makes more consistent and recognizable.

Color Tips

  • Pick 2–3 main colors (primary, accent, neutral)
  • Stick to them in shirts, notebooks, outreach materials, and robot décor
  • Make a simple color guide to share with your team

Developing Your Brand

  • Involve the whole team: brainstorming names, themes, or designs
  • Keep it simple: clean, bold designs are easiest to reuse
  • Be consistent: use your logo, fonts, and colors everywhere
  • Make a “Branding Guide” to keep everyone aligned
  • Test your brand: ask others if it's memorable and recognizable

Using Your Brand

Now that you have a brand, it's time to start using it. Some good places to use it are:

  • Team shirts and uniforms
  • Engineering portfolio and notebook
  • Social media posts and team website
  • Banners, flyers, giveaways
  • Judging presentations and slides
  • Pit display and match signage
  • Sponsorship materials (thank you cards, posters)